Audi Corporate Design

To encompass the new trend in automobile showrooms, there was a need for a larger and more expansive hangar to be based on the existing showroom concept.

Project description

Using elements from Audis corporate identity (the use of curves, circles etc), various designs were developed. The resulting designs respond to the new status of the Audi World hangar. As part of the space planning and analysis, the impact of the concept in terms of market presence was addressed and appropriate functional requirements were re-organised.

Project data

Client
AUDI AG

Planning
plan-stelle, stieglmeier architekten
Assistance: Manfred Stieglmeier, Armin Leibelt, Rowena Johnston

Location
Konzept 2001 - 2004

Tragwerksplanung
Mayr + Ludescher, München

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