A new corporate design concept for a new optic specialist store has been developed, which transports and focuses on the optician’s competence through the spacial design.

Project description

The optician as an expert for the human eye – and not just as a salesman. The basic colour is white – socially esteemed for competence – accentuated by the colours of the Carl Zeiss corporate identity. High-quality design and soft shapes create a comforting atmosphere.

Due to the special treatment and ambient in the store the refraction room (consultation and diagnostic room) becomes the center of the customers‘ perception.

The room is separated with a paravent-like piece of furniture, which includes service counter, bench and storage, The treatment and consultation can be sensed as an essential part of the store concept. The product glasses move to the background.

Due to the furniture’s modular structure it can be flexibly adapted for further stores. Transparency to the outside completes the store’s concept.

Project data

Vision System Store GmbH

plan-stelle stieglmeier  architekten
Assistance: Manfred Stieglmeier, Melanie Jobst

Müllerstraße 10, Rgb / Ecke Corneliusstraße, 80469 München

Floor space: ca. 125 m2
Floor space: 01 / 2008

Kai Arndt und Stieglmeier Architekten

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